3 Bluecore s Company Culture



What is a company culture?


A company culture is a set of attitudes, values, beliefs, goals, and othercharacteristics a company or organization follows to create a gratifyingworking environment.It’s important that your company culture accurately reflect the organizationand its people, but it never hurts to learn from companies that are alreadygetting it right it, either. With that in mind, let’s check out 27 companyculture examples that will help anyone interested in leveling up.FREE WEBINAR: RETAINING YOUR REMOTE WORKFORCE. REGISTER NOW. | SEPTEMBER 30 AT10AM PST / 1PM EST

1. Bento’s Company Culture


Image via BentoBento for Business is an expense management software that helps smallbusinesses control employee spending with smart employee debit cards. “Thoughwe move at a fast pace, and it might seem that we don’t have time to sit andexplain things, every employee at Bento loves sharing, helping and liftingothers,” says John Turner, Full-stack Engineer at Bento. Bento’s motto – “BeHuman” – illustrates the company’s dedication to both professional andpersonal development.To support team members in all aspects of their lives, several members of thecompany’s leadership team extend their mentorship beyond the workplace,helping employees be more human. This mentality of helping and supporting eachother is transferred throughout the company from colleagues to customers andpartners. When one employee was apprehensive about talking with the CEO, theybegan having regular meetings to build their confidence, discussing bothpersonal and professional challenges and goals.What makes Bento’s company culture great: No matter their level, employeesfeel valued in all aspects of their lives, including both their professionaland personal aspirations.How you can apply Bento’s ideas: Create a positive culture of leadership andmentoring. Make sure employees are comfortable collaborating with colleaguesat all levels. Encourage one-on-one meetings between various roles and teams.Read more about Bento for Business’ company culture.

2. Blackbaud’s Company Culture


Image via BlackbaudBlackbaud, a provider of cloud-based software for the philanthropic industry,built its company culture around a shared passion for giving back. “You can’ttruly be successful at Blackbaud unless you are passionate about serving thenonprofit community,” says Brandon Phipps, Vice President of Sales and MarketDevelopment at Blackbaud.The company walks the walk by organizing team-wide service projects, providingtime off to volunteer and offering a company match for employee charitable-giving. Employees are also encouraged to participate in the selection processof the company’s Blackbaud Community Grants program which awards grant moneyto local nonprofits in Austin, TX. Of course, it isn’t all work, as thecompany also hosts social events themed to topics they love, like pinewoodderbies, Harry Potter and an annual Star Wars movie marathon.What makes Blackbaud’s company culture great: Blackbaud built a culture ofpeople passionate about nonprofits. Uniting around a common cause brings theteam together and ensures everyone is working toward the same goal.How you can apply Blackbaud’s ideas: Create a culture of passion. A business’smission goes deeper than revenue. Emphasizing your corporate mission andhiring like minded people will reinforce the importance of what you do andfoster a self-sustaining culture of success.Read more about Blackbaud’s company culture.

3. Bluecore’s Company Culture


Image via BluecoreBluecore is a retail marketing platform that uses AI technology to helpcompanies boost campaign performance. For them, customer success is deeplyrooted in their culture — in fact, it’s one of their core values. “Culture isdriven by a unique set of values and personality centered on clear goals thatdefine success,” says Kim Surko, Vice President of Customer Success.> “Our team is clear on its goals and we are incentivized through compensation> structure and recognition. With that foundation, we can apply our> personality and values to define how we will accomplish those goals.”They also start career pathing during the recruitment process and continuethroughout the employee’s time at the company. Senior leaders offer careercoaching and guidance to help team members explore their passions and findroles within the company that allow them to utilize their unique skills — evenif that means creating a new role.What makes Bluecore’s company culture great: At Bluecore, customer andemployee success and satisfaction are the top two priorities. The two go hand-in-hand, and as they build each other up, they create an external and internalarmy of brand ambassadors.How you can apply Bluecore’s ideas: Create a culture driven by customersuccess. Just like moms, if the customer’s happy, everyone’s happy. A teamthat works together with a collective goal to improve customer experience willcreate an internal culture of collaboration and mutual success.Read more about Bluecore’s company culture.

5. Eave’s Company Culture


Image via EaveEave provides online mortgage services for luxury homes in Colorado. Theycarefully consider how each candidate will impact their culture to build astrong foundation as the team grows and evolves.> “Our team … has done a ton of work to minimize unconscious bias, focus on> diversity efforts, optimize for candidate experience and keep diversity top> of mind daily,” says Miana Campbell, Market Development Relationship Manager> at Eave.Creating a diverse and unbiased team is always a primary focus, and whenconsidering candidates, their team uses gender-neutral pronouns, and they makea point to provide anonymous interview feedback to keep opinions as unbiasedas possible. They also implemented gender pay equity guardrails to ensureequality across the company.What makes Eave’s company culture great: Diversity and inclusion arepriorities for every aspect of the company.How you can apply Eave’s ideas: Create a culture that embodies diversityinside and out. Schedule regular diversity and bias conversations andtrainings to prevent unconscious bias when interviewing and interacting withcandidates, colleagues and clients.Read more about Eave’s company culture.

6. Evive’s Company Culture


Image via EviveEvive integrates big data with predictive analytics to help people optimizetheir work benefits. Like most companies, Evive experiences growing pains, butwhat’s kept their culture in sync is a collective commitment to make an impactand improve people’s lives. “Work is such a large part of a person’s life, andthe benefits and support platforms that go with that work can make all thedifference in how someone goes from subsisting to flourishing,” says AndresGonzalez, UI Designer at Evive.As a company so passionate about making an impact on people’s daily lives,their team is no exception. To reduce their ecological footprint, they createda ‘going green’ initiative that continues to influence their culture. Theirteam extends their impact beyond the office by volunteering at localorganizations, including the Greater Chicago Food Depository.What makes Evive’s company culture great: Creating a better world andimpacting the lives of others are core values, and their team acts on theirpassions to support those values.How you can apply Evive’s ideas: Create a culture based on a cause. Supportemployees’ interests by providing opportunities to volunteer, start a passionproject or implement programs that incorporate the whole team to meet a goal.Read more about Evive’s company culture.

12. Paxos’ Company Culture


Image via PaxosPaxos is the first regulated blockchain company building products to helpcompanies move assets faster and cheaper than ever before. The company hasprioritized creating an inclusive environment for new hires starting on dayone by asking them to bring in ‘rookie cookies’ to encourage team members todrop by and introduce themselves. “We also set up new hires with team buddies,coordinate lunch with their managers, and fill their desks with plenty ofPaxos swag,” says Helen Galarza, Office Manager & People OperationsSpecialist. “Onboarding will never stop evolving.”Beyond the first day, Paxos encourages employees to bond by volunteering inthe community and celebrating milestones like birthdays and workanniversaries. They also continue to build a diverse and inclusive environmentby celebrating diversity and hosting a Guacamole-Off — a competitive anddelicious way to bring teams together.What makes Paxos’ company culture great: On an employee’s first day, and everyday after, Paxos prides itself in bringing people together with sweet treatsand regular celebrations to ensure everyone feels included.How you can apply Paxos’ ideas: Create a culture of inclusivity. Determine thebest ways to bring people together, because teams that bond work bettertogether and are inherently more comfortable giving and receiving feedback andbrainstorming ideas. As you can see from Paxos’ approach, something as simpleas cookies can get the ball rolling.Read more about Paxos’ company culture.

16. SecureLink’s Company Culture


Image via SecureLinkSecureLink is a security platform for technology vendors and clients thatprovides customers with security, control and accountability. This high-techcompany isn’t afraid to step outside the traditional tech candidate pool whengrowing their team.> “Focusing on the individual and their abilities rather than their past> experience gives us a tremendous advantage,” says Jacob Venard, Director of> Customer Success at SecureLink.Rather than focusing solely on education and experience, they look fornontraditional candidates, hiring people with backgrounds in teaching,firefighting and philosophy. Joel Burleson-Davis, Vice President ofTechnology, studied philosophy, ethics, ancient languages, history and Greekin college, then went on to study systems science in graduate school beforejoining the team. They hire people who are passionate about learning becausethey’re more likely to stay motivated, enjoy their work and tackle challengeswith unique perspective.What makes SecureLink’s company culture great: Personality and motivationtrump education and experience.How you can apply SecureLink’s ideas: Create a culture with a thirst to learn.Ever had a candidate your team clicked well with, but they didn’t quite havethe background of other interviewees? It might be worthwhile to take a chanceand hire people who are passionate about learning because you can always teachtechnical skills to people who are driven to grow and conquer challenges.Read more about SecureLink’s company culture.

19. Solstice’s Company Culture


Image via SolsticeSolstice helps Fortune 500 companies find new opportunities and digitalsolutions to problems. “As we continue to grow, we work to build strategiesthat not only improve employees’ skills and our leadership skills but also ourculture,” says Henry Oyuela, Vice President of Engineering “We continuouslyseek employee feedback to improve, whether that’s one-on-one or in a teamhuddle.”The team at Solstice is a big believer in investing in their internal team,offering an annual $5,000 personal development budget to ensure their teammembers are continuously growing and in return are providing top-notch serviceto their high-profile clients. Every new hire is partnered with a veteranSolstice teammate to share their experiences at the company and providementorship and training throughout their time at the company.What makes Solstice’s company culture great: Solstice knows that a smart andcurious employee needs to be fueled with more knowledge and experience to behappy and successful in their careers. In return, their team continues tobuild a strong culture and product for Fortune 500 clients.How you can apply Solstice’s ideas: Create a culture that invests inindividual growth. When individuals have the opportunity to explore theirinterests and challenge their skill sets, they’ll grow personally andprofessionally and be more engaged in their work. Not only that, but growthand engagement are contagious, so one employee’s professional developmentbenefits the entire team.Read more about Solstice’s company culture.

20. Tala’s Company Culture


Image via TalaTala is a fintech company that provides financial services to underservedpeople around the world. They’ve built a team that’s passionate about themission and as diverse as the customers they serve. “We have team members fromall walks of life, which brings in a diversity of opinions and experiences tomeaningfully drive our innovation,” says Gaurav Bhargava, Vice President ofCredit at Tala.The financial experts at Tala come from a range of backgrounds andexperiences, which fuels creativity and growth. Their credit team alone speaks10 languages, maintains equal gender representation and represents fournationalities. Tala also provides employees with opportunities to learn newbusiness functions outside of specific roles to explore interests and gain aholistic understanding of the company.What makes Tala’s company culture great: Equity and diversity are key toinnovation. Their customers are their passion, and to serve them best, theybuilt a team that encourages creative thinking and represents their customerbase.How you can apply Tala’s ideas: Create a culture that reflects your customersand mission. The best way to serve your customers is with a team of people whoare relatable, knowledgeable and passionate about their service. It will alsofoster an environment of people who can challenge and support each other,boosting efficiency and product qualityRead more about Tala’s company culture.

24. Yaro’s Company Culture


Image via YaroYaro partners with healthcare providers to give consumers transparency andcontrol over their healthcare. Like other small companies on this list,they’re conscious of each person’s impact on their culture and the need formultifaceted individuals to contribute beyond their role. “By removing thesilos you’d typically find in a larger company, we’ve created a more cohesive,open work environment,” says Vanessa Righeimer, Content Strategist and UXWriter at Yaro.To put this philosophy into action, they’ve created an environment thatencourages employees to work on projects across teams. When their product teamwas creating a new app feature for insurance claims, the director ofoperations and CTO provided feedback based on their unique experiences andimproved the design. Their week-in-review happy hour provides an opportunityfor each person to share successes and ask for help on their current projects.What makes Yaro’s company culture great: Clarity, intensity and community arekey characteristics of their culture — in that order. During each interview,they ask candidates what those terms mean to them to ensure new hires are onthe same page when jumping into their communal team.How you apply Yaro’s ideas: Create a culture that reflects your company’spresent and future needs. Especially at small companies, each personcontributes to multiple areas of the business and its culture, and thefounding team will set a precedent for the company culture as it grows.Read more about Yaro’s company culture.

25. Zoom’s Company Culture


Image via ZoomZoom Video Communications is a platform for video and audio conferencing,collaboration, chat and webinars. “The happiness crew maintains the companyculture at each location through events, celebrations, community involvementand volunteering,” says Steve Snyder, Account Executive at Zoom. That’s right,they created a happiness crew whose primary focus is to maintain a close-knitculture as the company grows. Different teams come together to volunteer forlocal organizations like the Special Olympics, Denver Food for Thought andHabitat for Humanity.New hires from across the globe attend a training session in San Jose to buildrelationships and learn about the company and its culture before their firstday. Once they start, new hires are paired with a mentor to learn more aboutcompany culture and company outreach. During their weekly company-wide officemeeting, employees recognize a colleague who supported them and share updatesto keep everyone in the loop and show appreciation for individual successes.What makes Zoom’s company culture great: They make a conscious and continuouseffort to grow and evolve culture with the company. During interviews, whencandidates are asked “who motivates you,” their response is often a loved one,so the company hosts events for people to bring their child or parent to workso colleagues can meet the people who motivate their team mates in theirpersonal lives.How you can apply Zoom’s ideas: Create a culture committee. As a companygrows, culture often becomes a back burner issue. Rather than allowing cultureto run unattended, create a team that meets regularly, establishes cultureprograms and re-evaluates culture as teams grow and change.Read more about Zoom’s company culture.

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