5 Company culture should evolve



Major tech companies are letting their employees work from home. But Apple


thinks different.An exterior view of the Apple Park Visitor Center in Cupertino,California.Eric Risberg/AP * Apple is reportedly asking some employees to return to work throughout May and early June, signalling a departure from the reopening strategies of other major tech firms. * The move illustrates how critical hardware is to Apple’s business and how its culture of secrecy means it operates differently than other Silicon Valley companies. * Other tech firms, like Facebook and Google, are allowing employees to work remotely over the coming months. Twitter and Square have allowed remote work permanently. * Are you an Apple employee with insight to share? If so, we want to hear from you. Contact this reporter at leadicicco@businessinsider.com or through encrypted mail at lisaeadicicco@protonmail.com, or send a direct message on Twitter to @LisaEadicicco.Apple has reportedly asked some employees to return to the office over thecoming weeks in what is likely an effort to resume regular work on criticaland confidential products.The company’s push to get its global offices up and running as soon aspossible comes even as many other offices plan to stay closed because of thecoronavirus pandemic. It’s also in stark contrast to competitors likeMicrosoft, Google, and Facebook that plan to settle into long-term remote workfor the months to come.The company has famously maintained a distinct culture of secrecy that hasdefined its working conditions as different from those of other Silicon Valleygiants — and other large corporations period. That’s seemingly evident in itsoffice reopening strategy as Bloomberg has reported that Apple has alreadybegun its first phase of bringing employees back to work in some regions.That plan is expected to continue through late May and early June to thecompany’s global offices, the report said. Even more employees are expected toreturn in July during Apple’s reported second phase.It’s uncertain whether returning to work is mandatory for the workers includedin phase one, and it’s also unclear which specific teams have been asked toreturn. Employees will either be asked to report to the office regularly oronly in certain periods, according to Bloomberg.The first phase will include employees whose jobs are more challenging toexecute from home. The report also says that work on upcoming Apple hardwareprojects, like the virtual and augmented reality glasses the company isreportedly developing, has been scaled back while employees have been workingremotely.Apple did not immediately respond to Business Insider’s request for comment.The company’s move to get corporate employees back to the office as quickly aspossible during a pandemic appears to be a departure from the approach takenby other technology companies. Amazon has told employees that those who canwork from home can continue to do so until October 2, according to Reuters.Microsoft, which like Amazon, Apple, and other tech companies has been remotesince March, also said that most workers can continue doing their jobs fromhome through October.Facebook’s offices are expected to reopen in July, but the social media giantsaid it would allow most employees to work from home for the rest of the year.Google, similarly, has told employees that they would likely be working fromhome for the rest of the year, although those who need to return to the officewould be able to do so in June or July.In what may be the most extreme remote-work policy change to come from a majortech company so far, Twitter is allowing employees to work from homepermanently. Payments company Square, which Twitter CEO Jack Dorsey alsoleads, is allowing workers to permanently work remotely, too.But unlike many of these companies, Apple’s business model is largelyhardware-centric. The iPhone still generates more revenue than any other Appleproduct, and its wearables division has been booming in recent years.Working on new hardware remotely is likely proving challenging, especially fora company that famously prioritizes secrecy. Doors on campus have black-outwindows to preserve privacy, and staff are usually only allowed to take homeproducts if they receive permission from their division’s vice president,according to Bloomberg. Employees are also given access to only certain doorswith their ID badges depending on which projects they’ve been informed of, aformer Apple employee wrote in Vox in 2017.But as the company has been forced to move to work-from-home arrangements,some engineers have reportedly been allowed to take home hardware products sothat they can continue working. Certain employees considered businesscritical, like data center engineers and some hardware testers, have also beenallowed to work in the office as other employees stay remote.There are still many lingering questions about what returning to work willlook like. Even plans that are currently being set in place by companies likeApple could change depending on how the situation evolves given thecoronavirus’ unpredictable nature.What Apple’s reported decision tells us so far, though, is that it sees itswork as very much tied to an in-office culture, even as other tech firms areembracing remote work lifestyles. What Apple plans to do to ensure employeehealth and public safety as consequence of this decision remains to be seen.Are you an Apple employee with insight to share? If so, we want to hear fromyou. Contact this reporter at leadicicco@businessinsider.com or throughencrypted mail at lisaeadicicco@protonmail.com, or send a direct message onTwitter to @LisaEadicicco.Read the original article onBusiness InsiderApple Pushes Employees to Return to Work As Silicon Valley Goes Remote * Apple is reportedly asking some employees to return to work throughout May and early June, signaling a departure from the reopening strategies of other major tech firms. * The move illustrates how critical hardware is to Apple’s business and how its culture of secrecy means it operates differently than other Silicon Valley companies. * Other tech firms, like Facebook and Google, are allowing employees to work remotely over the coming months. Twitter and Square have allowed remote work permanently. * Are you an Apple employee with insight to share? If so, we want to hear from you. Contact this reporter at leadicicco@businessinsider.com or through encrypted mail at lisaeadicicco@protonmail.com, or send a direct message on Twitter to @LisaEadicicco. * Visit Business Insider’s homepage for more stories.Loading Something is loading.Apple has reportedly asked some employees to return to the office over thecoming weeks in what is likely an effort to resume regular work on criticaland confidential products.The company’s push to get its global offices up and running as soon aspossible comes even as many other offices plan to stay closed because of thecoronavirus pandemic. It’s also in stark contrast to competitors likeMicrosoft, Google, and Facebook that plan to settle into long-term remote workfor the months to come.The company has famously maintained a distinct culture of secrecy that hasdefined its working conditions as different from those of other Silicon Valleygiants — and other large corporations period. That’s seemingly evident in itsoffice reopening strategy as Bloomberg has reported that Apple has alreadybegun its first phase of bringing employees back to work in some regions.That plan is expected to continue through late May and early June to thecompany’s global offices, the report said. Even more employees are expected toreturn in July during Apple’s reported second phase.It’s uncertain whether returning to work is mandatory for the workers includedin phase one, and it’s also unclear which specific teams have been asked toreturn. Employees will either be asked to report to the office regularly oronly in certain periods, according to Bloomberg.The first phase will include employees whose jobs are more challenging toexecute from home. The report also says that work on upcoming Apple hardwareprojects, like the virtual- and augmented-reality glasses the company isreportedly developing, has been scaled back while employees have been workingremotely.Apple did not immediately respond to Business Insider’s request for comment.The company’s move to get corporate employees back to the office as quickly aspossible during a pandemic appears to be a departure from the approach takenby other technology companies. Amazon has told employees that those who canwork from home can continue to do so until October 2, according to Reuters.Microsoft, which like Amazon, Apple, and other tech companies has been remotesince March, also said that most workers can continue doing their jobs fromhome through October.Facebook’s offices are expected to reopen in July, but the social-media giantsaid it would allow most employees to work from home for the rest of the year.Google, similarly, has told employees that they would likely be working fromhome for the rest of the year, although those who need to return to the officewould be able to do so in June or July.In what may be the most extreme remote-work policy change to come from a majortech company so far, Twitter is allowing employees to work from homepermanently. Payments company Square, which Twitter CEO Jack Dorsey alsoleads, is allowing workers to permanently work remotely, too.But unlike many of these companies, Apple’s business model is largelyhardware-centric. The iPhone still generates more revenue than any other Appleproduct, and its wearables division has been booming in recent years.Working on new hardware remotely is likely proving challenging, especially fora company that famously prioritizes secrecy. Doors on campus have blacked-outwindows to preserve privacy, and staff are usually allowed to take homeproducts only if they receive permission from their division’s vice president,according to Bloomberg. Employees are also given access to only certain doorswith their ID badges depending on which projects they’ve been informed of, aformer Apple employee wrote for Vox in 2017.But as the company has been forced to move to work-from-home arrangements,some engineers have reportedly been allowed to take home hardware products sothat they can continue working. Certain employees considered businesscritical, like data-center engineers and some hardware testers, have also beenallowed to work in the office as other employees stay remote.There are still many lingering questions about what returning to work willlook like. Even plans that are being set in place by companies like Applecould change depending on how the situation evolves given the coronavirus’unpredictable nature.What Apple’s reported decision tells us so far, though, is that it sees itswork as very much tied to an in-office culture, even as other tech firms areembracing remote-work lifestyles. What Apple plans to do to ensure employeehealth and public safety as consequence of this decision remains to be seen.Are you an Apple employee with insight to share? If so, we want to hear fromyou. Contact this reporter at leadicicco@businessinsider.com or throughencrypted mail at lisaeadicicco@protonmail.com, or send a direct message onTwitter to @LisaEadicicco.Loading Something is loading.Best Companies to Work For in BostonBoston, the city of firsts, is known for being a pioneer in constructing thefirst public park, the first public school, and the first subway system. Thecity is best known for its baked beans, The Boston Marathon, and The Hub. Find Your Bootcamp Match * Career Karma matches you with top tech bootcamps * Get exclusive scholarships and prep coursesFind Your Bootcamp Match * Career Karma matches you with top tech bootcamps * Get exclusive scholarships and prep coursesBoston has a population of 2.5 million working people, and it’s the ninth-largest economy in the United States. There are numerous work opportunities inthe city not just for locals, but for expats who travel from around the worldlooking for growth opportunities in the city. Boston is the capital ofMassachusetts which is home to many renowned universities, including MIT,Harvard, Emerson, and Boston University. The city is considered a Biotech Huband has a highly-skilled workforce. Here is a list of the best companies to work for in Massachusetts: * HubSpot * Salesforce * Boston Consulting Group (BCG) * Workday * Kronos Incorporated * Slalom LLC * Akamai Technologies * Engage Now that you know some of the best companies in Boston, let’s take a deeperlook.Find Your Bootcamp Match * Career Karma matches you with top tech bootcamps * Get exclusive scholarships and prep courses

2 on 2019 FORTUNE 100 Best Companies to Work For®.


At Salesforce, employees get 28 days paid time off, health and fitnessservices, 401(k), Employee Stock Purchase Plan (ESPP), Health Savings Account,and Flexible Spending Account. Employees can also take advantage of a 15%discount on services like house cleaning, fitness, travel and concert tickets.

Boston Consulting Group (BCG)


Boston Consulting Group (BCG)Boston Consulting Group (BCG) is a management consulting firm based in Boston,MA. The company uses a blend of digital and human capabilities to providebusiness strategies to help clients grow and gain competitive advantage andcreate impact. BCG provides services like management consulting, technology design, consumerinsight, corporate development, digital economy, globalization, marketing &sales, and operations and risk management. BCG ranked

5 in Glassdoor’s 2019 Best Places to Work Employees’ Choice Award.


BCG was certified by Great Place to Work in 2018 and has a 94% employeeapproval rate. BCG values work-life balance. Through the company’s program called PTO(Predictability, Teaming, and Open Communication), BCG ensures the employeeshave work predictability and balance. Because of this policy, the company hasseen a 74% increase in employee intentions to stay at BCG for the long term. The company also provides 100% health coverage, generous time off, internalfellowships, and tuition reimbursement.

Kronos Incorporated


Kronos IncorporatedKronos Incorporated is a privately held workforce management and human-capitalmanagement company located in Massachusetts. Kronos provides cloud basedsolutions to educational institutions, government agencies, and healthcareproviders. Kronos ranked

78 in Fortune’s 100 Best Companies to Work For


in 2018. Kronos provides employees with paid maternity and parental leave, healthbenefits, scholarships for employees’ children, career and professionaldevelopment, and student loan repayment assistance. Employees enjoy workplaceflexibility with options of open time-off and flexible hours.

What is company culture?


Despite how obsessed the startup world is with company culture, there’s nosingular definition we can all turn to. But while it’s difficult to put adictionary definition on company culture, there are really two parts to it:Philosophical and practical.On a philosophical level, company culture is the intangible atmosphere of yourcompany. Some people call it the “personality” or the “glue that holdseveryone together” or even the “soul.” It’s as much a feeling — ofbelonging, of shared purpose, even of similar ways of dress — as it is anaspiration for the entire company to contribute to.“The truth is that culture – on its own – is not the thing that willbring you success in whatever way you may define it for yourself and yourteam,” Adii Pienaar, founder of Conversio, says. “Building a successfulbusiness requires many different things to work well. Culture is, however, thepulse that influences every one of those things.”On a practical level, company culture is formed around common goals, values,expectations, mission, and the physical work environment. Everything fromhiring choices to dress code the type of software you choose to use cancontribute to company culture.But don’t fall into the easy trap of thinking that “company culture”means “foosball tables and in-office kegs.” While those things may be aparty of a company’s culture, they’re by no means all it takes. Here’s aclose look at what else companies need to build a great — or terrible —company culture.

Lessons to bring into your startup’s’ company culture


So what can you learn from these company cultures? Let’s take a look at thebiggest lessons you can pull from them.

1. Remember that your company is not for everyone.


One thing that comes up again and again is that a strong company culture meansit’s not for everyone. In fact, if you try to appeal to everyone, you’llmore likely end up appealing to no one. So focus on creating the type ofcompany that you’d like to work at — and that you think people would liketo work at with you — and be clear about what that is.HubSpot knows this. Zappos knows this. Even Amazon knows this.If people aren’t a good fit? Let them go. Both they and your company will bebetter for it.

2. Create a common goal.


If there’s one thing humans like to rally around, it’s a common goal.What’s your startup’s goal? Is it mission-driven? Are you focused more onrevenue? Do you want to change your client’s lives? Drill down on a bigpicture goal that your employees can latch on to if you want to keep talentedpeople engaged.

5. Company culture should evolve.


Take a page from Tony Hsieh’s book and be willing to change course, ifneeded. Just like personal relationships, company cultures can and shouldevolve. Be open to that evolution and be prepared to the upheaval that canaccompany it, if you want your startup to be around for the long haul.

Want to know more about company culture?


Still trying to figure out how to build the best company culture for yourstartup? Check out theses resources from the vast community of Startups.commember and experts.What Is Company Culture? From 3 Employees to 300: How We Preserved Our CompanyCulture Conversio On How To Build a Great CompanyCulture9https://www.startups.com/library/expert-advice/how-to-build-great-company-culture-conversio) The Seven Culture Mistakes That Startups Make

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