In social media marketing, it’s all about delivering results and reportingthem in numbers. Our research focused on getting data from users on the actualresults provided by the social media agencies they worked with. Some of thequestions we needed answered to gather the necessary data were: * Has their follower base increased since they had the social media marketing company work with them? By how much and how long it took for that to happen? * Did they outsource to SEO experts, or the social media marketing firm handled that in-house if they use an SEO service? Has their ranking position on Google improved? By how much? * Finally, have they managed to improve your organic/paid position on search engines? By how many positions?We’d say that measuring the performance of the social media managementcompanies based on user ratings comes down to 3 major factors: the improvementof the ROI for the client, the increase in online visibility, and the increaseof conversion rates.
1. A Social Marketing Company Must Be Able to Create a Customized,
Reliable Strategy for Reaching Business GoalsInterviewing managers of the best social media companies gave us the “not sosurprising fact” that 99% of any SMM company’s success lies in creating astable, thorough strategy for achieving their client’s goals.But what exactly is included in this strategy? What are the elements of a goodplan? Through our research, we found out that three elements constitute agrand strategy:
Defining the Marketing Objectives
Social media advertising agencies must set clear and SMART (specific,measurable, achievable, results-focused, time-bound) targets that will guidethe way from point A to point B (the expected results). These objectives arealso parameters that define when a goal is considered as achieved. They makegoals measurable and tangible.
2. The Social Media Marketing Companies Must Be Able to Create a Content
StrategyContent is at the core of social media marketing. Without reliable, on-point,and customized content, any effort is useless. A top social media marketingcompany will have strong creative abilities in the form of a well-preparedteam of creative people: content writers, videographers, photographers,graphic designers. Beyond checking the boxes from our custom criteria forcontent marketing agencies, we assessed the social media marketing specialistsfor the following three crucial elements:
Well-Defined Actions You Want Your Audience to Perform
The report should consist of numbers on the desired effects such as formsubmissions, downloaded materials, email newsletter signups, online purchases,video views, social interactions, etc.
1. Marketing Coordinator
This is a perfect entry level marketing job for you if you love quantitativeresearch and crunching numbers is your thing. As a marketing coordinator,you’ll be primarily involved in developing and executing marketing strategies.You’ll work with a marketing manager or a senior executive from the marketingdepartment. Moreover, you’ll be the bridge between senior marketing managementand marketing staff, clients, and suppliers.This means you’ll get firsthand experience of understanding how ‘marketing’actually works in a company.Additionally, you’ll get a chance to polish your communication skills, sinceit involves a lot of coordination.The job descriptions vary but generally marketing coordinators get to do allof the following: * Developing marketing strategies * Marketing planning * Developing and managing marketing and advertising campaigns * Assisting the marketing manager * Developing, editing, finalizing, and monitoring marketing material * Generating marketing reports * Marketing data analysis * Coordinating with employees, clients, and suppliers * Marketing budget monitoring * Planning and arranging meetings * Communicating and coordinating with the sales teamAccording to Salary, the average salary of the marketing coordinator in the USis between $48 and $62:There are over 13K entry level marketing coordinator jobs available on Indeedwith an average salary of $43,452 per year.Also, Glassdoor has 941 entry level marketing coordinator open jobs with anaverage salary between $17K and $100K.Yes, it is a full-fledged marketing post and this is why chances of growingand becoming a marketing manager increase significantly.
2. Marketing Assistant
As a marketing assistant, your primary job will be to work with (andsupport/assist) the marketing manager and executives for strategy development.In other words, you’ll be working alongside a marketing manager as anassistant.It’s fairly different from a marketing coordinator position which you act as abridge between management and employees. In the case of a marketing assistantposition, you work on strategy development and profit maximization.Here are a few major tasks that you’ll have to do as a marketing assistant: * Assist marketing manager * Monitor and improve marketing campaigns * Generate ideas * Support and assist the marketing team * Handle large marketing projects * Visit customers, clients, and suppliersThe average salary of a marketing assistant is $14.10 per hour, but it can beas high as $22.11 per hour. This salary greatly depends on your niche whetherthat’s working in more traditional companies such as blue-collar maintenanceand production or a fast-growing tech startup.Indeed has 46K+ marketing assistant jobs available to choose from. This meansmarketing assistant positions are in higher demand when compared to marketingcoordinator positions. In other words, you won’t have to face high competitionfor a marketing assistant job.This is an excellent role if you are not sure which marketing specializationto dive into. This job will allow you to explore areas of marketing anddevelop your interpersonal skills. The next step on the career of a marketingassistant might be a marketing representative role, a sales representativerole, or some other entry-level marketing associate position.
4. Marketing Intern
A marketing intern position is a perfect entry-level job for anyone who isinterested in entering the marketing industry. However, I’m not a big fan ofthis job as it’s too basic in nature. You won’t learn a lot of things fromthis job.Moreover, many people will ask you to start for free, which I don’t recommendeither.But here is a good thing: Getting a marketing intern job is the easiest ofthem all. This is the most entry-level position in the list.If you’re struggling to start your career in the marketing industry, andnobody seems to be interested in hiring you, try applying for marketing internposts.You’ll get a chance.Here is a list of tasks that you’ll perform as an intern: * Research and analysis * Manage social media accounts * Handle marketing campaigns * Assist the marketing team with their daily tasks * Perform entry-level sales * Conduct basic market research and identify trending news and stories * Monitor social marketing metrics for performance analysis * Prepare presentations about the business development * Create and schedule social media contentThe average marketing intern salary in the US is $11.71 per hour. The overallsalary range from $7.25 to $19.92 per hour.One positive point about a marketing intern position is that you’ll get thechance to work with many experienced marketing professionals.You’ll find a lot of marketing intern jobs on Indeed and Glassdoor. There areover 13K jobs available on Indeed as of now.The job of a marketing intern is simple and doesn’t come with a lot ofchallenges. This gives you ample time to learn and improve your skills. It isrecommended to choose your marketing field while working as an intern.Specialization is essential for career growth.
5. Social Media Specialist
This job goes with many names such as social media strategist, social mediacoordinator, social media associate, etc.Yes, it is an entry-level job in high demand. It is all about social mediamarketing. The common tasks and responsibilities include: * Develop, run, and manage social media campaigns * Conduct social media reports * Measure performance and suggest improvements * Track metrics such as engagement, brand awareness, social traffic, ROI, etc. * Keep up with the most recent and efficient social media tools * Monitor social media accounts, keeping them updated with relevant content * Ideate, develop, and publish social media content * Social listening * Develop content calendars for Facebook, Instagram, Linkedin, Youtube, Twitter, and others * Collaborate with marketing teamSeems like a dream job, right?There are over 19K social media marketing entry level jobs on Indeed with anaverage salary of $13.90 per hour.The average salary is higher than the average salary of marketing internpositions. Therefore, you should prefer social media specialist positions overmarketing intern.What’s better than getting paid for managing social media accounts? Since it’sa great job for any entry level graduate, expect fierce competition.Want to improve your social media skills? Sign up to Lumen5 and unlock thepower of creating social media videos in minutes.
6. Digital Marketing Assistant
This is not the same as marketing assistant positions. As a digital marketingassistant, you’ll assist the CMO with digital marketing only. Thus, yourinteraction with traditional marketing (TV ads, billboards, radio, etc.) willbe negligible.Overall digital marketing spends in the US has increased dramatically inrecent years and is expected to cross $129 billion by 2021. In fact, digitalmarketing spends have already surpassed traditional marketing spends in theUS. For this reason, this is the best entry level job you can think of.Your job will be challenging since you’ll be managing digital marketing whichis way different than traditional marketing. Here are a few major tasks thatyou’ll have to perform: * Assist in the development and implementation of digital marketing strategy * Monitor traffic, leads, sales funnel, and ROI * Track and monitor performance metrics * Manage presence on all the marketing channels including blog, email marketing, YouTube, social media, and others * Manage the company’s blog * Conduct analysis and reports * Communicate and collaborate with marketing teamsThe average salary of a digital marketing assistant is higher than the salaryof a marketing assistant ($63K+ per year). However, the number of jobs isminimal in this field. There are just over 1000 entry-level digital marketingassistant jobs on Indeed.If you’re well-prepared and have experience in digital marketing, this job isyour best bet.
7. Content Marketing Specialist
This is a highly specialized entry-level job. It’s strictly related to contentmarketing so you’ll get a chance to grow in this field.Content marketing specialists work closely with the content marketing team,CMO, and senior management. You’ll be involved in strategy development foronline content that your company will create, publish, and distribute.It’s a challenging, technical, and high-responsibility job. If you can handleit, your career growth will skyrocket in a few years.Here are some of the tasks that you’ll be doing as a content marketingspecialist: * Develop a content marketing strategy * Execute and monitor content marketing strategy * Identify the right content type of different buyer personas * Develop the editorial calendar * Publish and manage content * Promote content * Track and monitor performanceContent marketing strategists have excellent compensation. The average salaryyou should expect is $23 per hour. It’s more than any other entry levelmarketing job that we have discussed above.Indeed has 2200+ open entry level jobs that you can choose from.When applying, expect competition. You won’t get a content marketingstrategist job easily. So, do your homework.Ask yourself: Are you really one of the best candidates for this job?If the answer is a loud YES, go ahead.
10. Email Marketing Specialist
This is a specialized job that has a lot of growth potential. You’ll get tolearn a lot about personalization, copywriting, CRM, and landing pages whileworking as an email marketing specialist.The tasks include: * Assist in email marketing strategy implementation * Handle email marketing software * Create and send newsletters * Segment users * Build and manage lists * Create and manage email campaigns * Conduct A/B testing * Conduct reports and analysisIt isn’t a very highly paid job but it pays more than general-purposemarketing jobs. The average salary is $49K+ a year and there are over 5K jobson Indeed.There are a lot of jobs available which means entry into this field is easierthan most of the other specialized fields.