9 Steps to Start a Tech Company



Best Startups in Sydney


There are only a handful of startups that can grow their sales and customersin thousands within a matter of months. They are on the front pages of popularnews websites where they glimmer with an anticipated multimillion-dollarmarket valuation. Some amongst them include:

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Successful Startups from Adelaide


Adelaide is one of the fastest-growing cities for startups, nearing 143 in theranking (2019) compared to its ranking of 227 in 2017. As this city continuesto grow, so do its institutes like Flinders University’s New VentureInstitute, which gears up for a startup-focused visa to invite entrepreneurs.

Tech Start-up Advisor


There are many startup tech companies looking to creatively disrupt thepractice of medicine. These innovative startups look for expertise fromhealthcare providers. Nurse practitioners are perfectly positioned to answerquestions about assessment, diagnosis, and treatment, and they are educated tothink critically about the healthcare system and current policy.

Raising like a tech company


Coworking company WeWork raises funding in the same manner as a tech startup.It recently received $4.4 billion in investment from SoftBank and is now aunicorn, meaning it’s a ‘startup’ valued at more than $1 billion.Unlike WeWork, unicorns are typically in the ‘technology, mobile technologyand information technology’ sectors. WeWork is a key example of howclassifying a business as a ‘tech company’ opens it up to new avenues ofinvestment not normally available to office management companies.But as investor and former Twitter engineer, Alex Payne, asked in 2012, “Is acompany that has staff members with ‘programmer’ or ‘engineer’ in their titlesa technology company?”

Selling technology as a service


Potentially, technology could even be a service in the way that Uber hasrevolutionised the taxi industry with its software platform andinfrastructure.David Coveney, Director of Liverpool digital agency Interconnect IT, says: “Atrue tech company creates new technology. It doesn’t necessarily sell it toother people. It may use technology as part of a product, such as Uber whichboth uses and creates technology in order to assist people in bookingminicabs. Or it may be like Google which creates new search algorithms.“But technology isn’t just software and can be machine based, or even quitesimple things like a new kind of kitchen tool. Paper is technology. Glass istechnology. Corning makes glass, and they are very definitely a technologycompany. But my local glass company is not a tech company. They merely supplyglass.”Uber is a salient example because it has been the subject of dispute in thepast over whether it’s a tech company or a taxi company. Airbnb also facessimilar charges over whether it’s a hospitality company or a software company(it would like to say the latter).The answer has serious consequences for how a company operates, and how it isregulated.

Reliance on technology


Simply having a software platform doesn’t necessarily entitle a company to‘tech’ status.Jamie Hinton, CEO of Sheffield-based technology consultancy Razor, says, “Webelieve the answer is fairly simple. If you took away the technology that acompany has created and it wouldn’t survive, it’s a tech company.“Buying or consuming someone else’s technology out of the box doesn’t count.In this case, you’re definitely not a tech company. You must have createdtechnology that differentiates you from the competition to truly be called atech company.Jamie Hinton of Razor”You don’t even have to sell technology directly, or as a service. If thecontribution of technology to your business and your customers becomes anintegral part of your operations, then it’s time to ask yourself if you’re acompany in X industry, or if you’re a tech company that also happens to be inX industry. The shift in focus might unlock your next level of growth.”This is probably the reason why Uber and Airbnb get away with being classed astech companies. They’re deeply defined by the software platforms they’vecreated to disrupt existing industries outside of tech.Head of Projects at Manchester startup consultancy The Startup Factory, JamesBrookes, says “A technology company or startup is a company who, without theirtechnology or their technology partner, would cease to be able to functioneffectively.”

Tech-driven companies


Then there are the companies formerly operating in one industry who classifythemselves as tech companies.Auto Trader, based in Manchester, is an online automotive marketplace, andformerly a print publication. They’re one example of a traditional companythat has survived the disruption wreaked by digital publishing, and is noweven flourishing.Alison Ross, Customer Experience and Operations Director at Auto Trader, says,“I increasingly don’t think of tech companies in terms of what they do, buthow they do it. You could argue that a car manufacturer, a bank, or anyretailer is now (or ought to be) a tech company.”To me, it’s often shorthand for a specific culture and approach to business:collaborative, innovative, purpose-led, and values-based.”UK Managing Director of digital agency Valtech, Phil Hall, says similarly.“By definition, a tech company harnesses technology to create a competitiveadvantage.”At Valtech, we believe that the most successful tech companies are those thatnot only harness technology, but also maintain a relentless focus onsatisfying their users’ and customers’ needs to create awesome experiences.”

What is Ad Network and Why Do Publishers Need One (or More)?


In a simple inventory selling process, think of an ad network as a mediatorresponsible for introducing the right impression to the right buyer. Itpartners up with publishers (supply-side) and advertisers (demand-side) tohelp them reach their ad campaign goals.Now, as the inventory exchange cycle gets complicated, the role of ad networksstarts varying. For publishers, ad networks sometimes directly sell inventory,and at other times, buy inventory from SSPs or ad exchanges and sell it for agreater profit.Most publishers are known to specialize in one particular type of ad format.Hence, publishers looking to monetize via one particular format shouldconsider ad networks.For instance, there are CPM ad networks like Criteo known to offer the bestCPM rate and then there are video ad networks like Unruly serving publisherswith the best video content.Additionally, ad networks are known to efficiently work to sell remnant adinventory. Basically, ad networks take remnant inventory from multiplepublishers, segregate them on the basis of demographics, and sell thesegmented impressions to advertisers specifically looking for similarimpressions. Doing this makes sure that the publishers’ inventory makes it tothe right advertiser in time.It is clear by now that ad networks are essential for publishers. So, we havecompiled a list of best ad networks for helping publishers to choose the onethat suits them:Whether you are a mid-sized publisher, small publisher, or a large publisher,Amazon Publisher Services has solutions for everyone. Publishers are furtherprovided with access to cloud-based solutions of header bidding, transparentmarketplace, shopping insights, and unified ad marketplace.Publishers can connect with buyers from all over the web, which cansignificantly increase their revenue. Additionally, publishers gain widerinsights regarding their users via shopping data, thereby helping them toenhance user experience. * Model: Depends on the demand partner’s model * Minimum Traffic: 5000 unique visits a day(Before going further with the list, a little self-plug.)Managed Demand. Adblock Recovery. Greater Revenue.AdPushup is a full-stack ad revenue optimization platform for publishers. Thefeatures include ad layout optimization, header bidding implementation,automated A/B testing, and adblock recovery.The ad ops team at AdPushup takes care of all the heavy lifting of tasksrelated to operations and inventory management. Additionally, they havedemand-partnership with top-tier ad networks and exchanges such as Google AdX,AppNexus, Rubicon, and OpenX, among others.AdPushup is a Google Certified Publishing Partner and trusted by 300+publishers including CNET, Deccan Chronicle, NDTV, and more.On an average, AdPushup offers a 40% revenue uplift for their publishingpartners. Get on a call with AdPushup to understand the potential of yourinventory.PopAds is a pop-under ad network that is known to be relatively faster andmore secure than others like it. It gives publishers the medium to monetizetheir website traffic with the help of high-quality pop-under ads.An advantage for publishers is that it allows on-request payments and accessto advertisers from more than 40 countries. As a result, this providespublishers with a wide scope when it comes to the choice of keywords andtargeting to effectively monetize the traffic in their niche. * Model: CPV, CPM * Minimum traffic: NoneAdcash DSP+ is an online advertising platform for both advertisers andpublishers with 10 000+ active campaigns across the world.It offers all the best-performing ad formats for both web and mobilemonetization, including pop-under, native ads, push notifications, banners,and interstitials. They have a number of tools and features that helppublishers monetize their traffic more effectively. Furthermore, theirtechnology bypasses adblockers.Publishers can expect high eCPMs, flexible payment terms, real-time stats, andsupport from them. Their experienced and multilingual account managers helppublishers take their monetization strategy to the next level. * Model: CPM, CPC, CPA Target * Minimum traffic: N/AAdsterra is a reliable ad network with Partner Care, serving over 30 billionad impressions per month worldwide. It is famous for its experienced andqualified team, unique direct traffic from all over the world, three levels ofanti-fraud protection, and a wide range of advertising formats and paymentmethods.Recently, Adsterra recorded more than 100K campaigns across 248 geographiesserving over 30 billion impressions per month.Publishers can monetize any traffic with Adsterra: desktop/mobile websitetraffic or social/mobile app traffic with Adsterra. One significant positiveaspect of this ad network is that publishers can choose from its range ofmultiple ad formats: Popunder, Social Bar (total blast!), In-Page Push,Native, Banners, VAST (Pre-Roll Video). * Models: CPC, CPM, CPI, CPA, CPL * Minimum traffic: NoneSmartyAds SSP is a media-selling network created for publishers who seekintelligent revenue optimization.Their cross-environment header-bidding wrappers (desktop, mobile, or in-app)and high-volume private marketplace deals intensify competition for inventoryand help grow publishers’ yield.They serve over 2 billion daily impressions driving the highest eCPMs, CTRs,and fill rates across all geographies which climb up to 100%.SmartyAds also offers a range of desktop and mobile ad formats viz. rewardedvideos, interstitials, native ads, and banners.Their lightweight and latency-free IOS and Android SDK enable mediation whichsends requests to a large number of ad networks and DSPs.Their partnerships with top demand partners in global monetizing geographiesbenefit publishers with highly-targeted personalized advertising with ease. * Model: CPM * Minimum traffic: NoneTrafficForce helps publishers and advertisers maximize their ad revenue byoffering various forms of online advertising. The ad network sells targetedwebsite and mobile traffic on an impression basis.Being a supply-side platform, the network helps publishers gain access to over100 demand-side partners. They follow the header bidding or open RTBtechnology to deal with traffic.The network supports ad formats like display banners, pop-under, IM floater,and in-stream video ads for publishers to leverage. * Model: CPM * Minimum traffic: NonePropellerAds supports banner ads in all standard sizes, such as 728×90,300×250, 160×600, and 120×600, apart from on-click and in-banner video adformats. Therefore, if the ads are positioned strategically, publishers canexpect CPMs as much as $1-2 for US and UK inventory.They have 70,000 active campaigns worldwide and perform manual checks toremove all unsafe and suspicious advertisers, thereby ensuring high adquality. Moreover, publishers get the benefit of a 100% monetized inventory,in-time payouts, a personal account manager, and detailed real-time reporting. * Model: CPM, CPC, CPA * Minimum traffic: NoneMedia.net serves ads from Yahoo! Bing contextual ad network, which comprises alarge pool of national and local advertisers. This ensures a 100% fill rateacross all verticals and ad formats. Some of Media.net’s publishers includeForbes, Elle, Reuters, Cosmopolitan, and CNN.The ad network supports standard IAB ad sizes and has access to high-qualityads from all major DSPs. Moreover, Media.net supports display units desktopinterstitial, in-content native, contextual ads, and mobile docked ads. * Model: CPM, CPC, CPA * Minimum traffic: NoneBanner ads, although popular, are associated with a major problem, i.e. bannerblindness, where users (consciously or subconsciously) ignore the ads becausethey are viewed as an intrusion.Infolinks gets around this problem by offering an innovative set of free-to-use and profitable ad units viz. InFold (overlay ads), InText (text linksads), InTag (tag cloud ads), InFrame (banner ads in margins and frames), andIn-Screen (smart interstitial ads).The availability of such solutions leads to better SEO, less intrusion forusers, increased relevance, and better space utilization. Infolinks generateshigh monthly revenue for over 350,000 publishers. They are known to work withthe biggest advertisers, namely Facebook, Microsoft, Amazon, and eBay.The platform is simple enough to integrate with a website and is open to anypublisher with no setup fees and no minimum page views or visitorsrequirements. * Model: CPM, CPC, CPA, CPV, CPI, Auction * Minimum traffic: NoneRevenueHits uses contextual and geo-targeted ad serving technology, whichmakes it a favorable choice in the times of GDPR. The ad network allowspublishers to monetize websites, mobile sites, add-ons, widgets, toolbar, andmore.It promises a 100% fill rate across all geographic regions. Other than displayads, the ad network lets publishers monetize their website using text ads,pop-ups, apps, widgets, XML feeds, and other custom formats. * Model: CPM, CPC, CPA, CPV, Auction * Minimum traffic: NoneAdBlade is one of those ad networks that focus on quality over quantity.Further, FoxNews, Hearst Corporation, Yahoo!, and ABC are among the 1,000 thatcomprise this ad network.AdBlade supports standard IAB units, as well as proprietary NewsBullets® unitsthat claim to deliver up to 3X better performance. * Model: CPM, CPC, Real-time bidding * Minimum traffic: 500,000 monthly impressionsUndertone specializes in providing high-impact ad formats in addition tostandard IAB formats. To clarify, formats like IAB rising stars, videoformats, and its own range of flagship display formats are designed for higheruser engagement.This is coupled with the fact that many of Undertone’s proprietary ad unitsuse the publisher’s ad inventory in non-traditional ways, thereby ensuringthat there’s no cannibalization of existing ad products.So this means that Undertone can offer CPMs that are 100%-1500% higher thantraditional display ads. * Model: CPM, CPC, CPA, CPV * Minimum traffic: 500,000 monthly impressionsThough your mileage may vary, BidVertiser is an ad network with an interestingmonetization model. In addition to earning money for each ad that is clicked,the publisher also earns additional revenue when the click leads to aconversion, i.e., sales for the advertiser.BidVertiser supports multiple ad formats including banners, skyscrapers,rectangles, and others. Also, publishers can use the provided point-and-clicktool to customize the layout of these units for matching their website’s look.Their bidding system ensures that publishers always get the highest possiblerevenue from each ad unit. Using the reporting interface, publishers caneasily monitor their ad performance, clicks, click-through rate, and the totalamount they’ve earned. * Model: CPM, CPC * Minimum traffic: NoneVibrant Media offers Better-Ads and Chrome filter-friendly ad formats such asin-text, in-image, lightbox, storyboard, mosaic, and brand canvas in additionto the standard IAB display ad units.Depending on the needs, publishers can choose to use Vibrant Media as theirprimary display ad network or can employ their native ad solutions to increaserevenue without changing their existing ad configuration.As a result, the ads are responsive and can be delivered across multipleplatforms seamlessly. * Model: CPM, CPC * Minimum traffic: NoneKnown as Oath the advertising company until January 2019, Verizon Mediaprovides publishers with access to advertisers and ad server technologysolutions; currently serving over 1000 direct publishers.Their solutions allow publishers to choose from header bidding solutions totraditional publisher waterfall setup to attain premium demand for adinventories. In addition, publishers are offered brand safety controls andseamlessly integrable tools to manage ad inventory.The ad formats they support include a display, mobile, native, and video adinventories. * Model: CPM, CPC, CPA * Minimum traffic: 300,000 monthly impressionsEpom Market is a cross-platform ad network associated with leading advertisersand publishers in over 40 countries across 15 verticals. Subsequently, the adnetwork serves 13 billion ad impressions and reaches an audience of 320million unique monthly visitors per month.It offers category-targeted, mobile, and local ads to ensure better usertargeting, which leads to higher eCPM rates. In addition to standard bannerads, Epom also supports footer, in-text, and mobile-specific ad units. * Model: CPM, CPC, CPA, Auction * Minimum traffic: 500,000 monthly impressionsExponential, formerly called Tribal Fusion, is an ad network known for itsquality of CPMs ads. The ad network offers high-impact ads such as rising starand pre-roll ads. A 55% revenue share belongs to the publisher.Exponential is very cautious about partnering with publisher websites and ison the lookout for publishers who maintain a professional and attractivewebsite layout/design. Moreover, they recommend publishers to keep relevant,highly-targeted, and updated content in order to partner with the Exponentialad network. * Model: CPM, CPC, CPA * Minimum traffic: 500,000 unique users per monthPropel Media, unarguably, is the best CPV/PPV (cost per view/pay per view) adnetwork known for reaching a high-intent audience. They specialize in reachingthe audience through contextual text-links and display ads.The ad network is known for its cooperative after-sales support and easy-to-use interface to optimize ads in a matter of seconds. The interface issupported by visual analytics to allow easy monitoring of trends and featuresto enable easy editing of the campaigns. * Model: CPV, /PPV * Minimum traffic: NoneAdMaven is called the best pop-under ad network for publishers. However, thenetwork also supports mainstream display ads including banner, lightbox,interstitial, and slider ads. They serve hundreds of millions of adimpressions in about 200 countries.The bandwidth of their reach and impression gives advertisers a wide range ofoptions to explore geotargeting. Their well-constructed and structured real-time bidding system also helps in precise targeting.Currently, AdMaven has a publisher base of 25,000 who are monetizing theirsites with them. * Model: CPA, CPI, CPL, CPC, CPM * Minimum traffic: NoneClickAdu is a digital advertising network to maximize the revenue forpublishers. They serve over 2.5 billion impressions daily with an active baseof 2000 publishers and 15,000 campaigns.In addition, the ad network offers high CPMs based in more than 240 countrieswith the assurance of a 100% ad fill rate. The most common ad formats theyoffer are pop-up ads, video, and pre-roll ads.Above all, the ad network is soon going to serve display banner ads also whichcould deliver a decent CPM-based model for publishers. * Model: CPM * Minimum traffic: NoneHillTopAds is a great ad network for publishers running medium- or high-traffic websites. They are popular for their anti-ad blocker technology tohelp publishers save the revenue often lost due to ad blockers deployed byusers.Their modern yet simple interface is easy for both intermediate andexperienced publishers. And, the ad network allows publishers to submit morethan one website for monetization. * Model: CPA, CPM, CPC * Minimum traffic: NoneEMX, formerly called bRealTime, is an ad network that caters to bothpublishers and advertisers. But, what separates EMX from other ad networks isthat it offers fixed CPM pricing units.The network is able to monetize publisher inventory across all geographies,especially helping the publishers who focus on traffic from multiplegeographies apart from only tier-1 locations like US, UK, Canada, etc.Their Biddr Connect feature helps publishers get advertisers’ demand from aglobal audience. * Model: CPM * Minimum traffic: 30,000 unique users per month

Frequently Asked Questions:


1. What is Ad Network?Ad networks are known to efficiently work to sell remnant ad inventory.Basically, ad networks take remnant inventory from multiple publishers,segregate them on the basis of demographics, and sell the segmentedimpressions to advertisers specifically looking for similar impressions.2. Which ad network pays the most?Some of the best paying ad networks include: AdSense Media.net. Adcash BuySellAds Propeller Ads3. Why do publishers work with ad networks?Publishers work with Ad Networks to find opportunities to sell inventory thatthey are unable to sell through direct sales. Unsold inventory results in lossof revenue for the publisher. * * *The Big Lie: Tech Companies and Diversity Hiring

The Big Lie: Tech Companies and Diversity Hiring


In the past week or so I’ve had three instances to reflect on how three majortech companies talk about diversity hiring and their actions. One pattern thatcontinues to repeat itself is that companies say a lot about how muchdiversity is important to them and wanting to hire more underrepresentedminorities but then can’t get out of the rut of their ingrained hiringpractices.

9 Steps to Start a Tech Company


Decades of innovation have led many industries to take advantage of technologyand integrating it into business processes. With the great demand for the mostinnovative solutions available in the market, entrepreneurs are exploring anew business venture—tech solutions. Because of this, many entrepreneurswanted to start a tech company. Thus, the emergence of the startup trend inthe IT industry—small tech startup companies providing disruptive solutions orcreating software for their clients to use.At Full Scale, we help startup companies grow their businesses. We providesoftware developers quickly and affordably to our clients so they can scale upand succeed.We’ve done that before and getting to where we are now has not been easy.There are so many factors to be considered: budget, looking for clients,hiring developers, and making sure to provide exceptional service.To help you avoid all the challenges we’ve been through, we would just like toshare some tips on how to create a tech startup company.

9 Steps to Start a Tech Company


Not all tech startup companies start the same. Some came out of epiphanies andsome are results of pure serendipity. Regardless of how a company started, itslifespan heavily relies on how it is planned and executed. For this one, let’sstart by saying that there is no perfect formula; it’s not a “one size fitsall” kind of thing. But there are some guidelines to note when starting yourown tech startup company.

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