What is Ad Network and Why Do Publishers Need One or More



5 Best Technology Companies in New Orleans


While the technology industry has remained healthier than most other sectorsimpacted by the recent economic downturn, many unemployed tech workers arestill struggling to find jobs. In many instances, that struggle is due tobusiness lockdowns in certain areas of the country. In recent months, someworkers are simply relocating to other cities and states to get around thoserestrictions and finally get back to work.The New Orleans technology sector is among the best destinations for thoseworkers seeking new employment. In fact, there are many companies in that areathat will likely need new employees in the coming months. If you areconsidering a move to enhance your job seeking efforts, then this list of thebest technology companies in New Orleans may be just what you need to beginyour job search efforts. 1. Danos 2. EMCO Technologies 3. Kickboard 4. Acadiana Computer Systems, Inc. 5. Metro AviationAlso, be sure to check out these sample resumes for technology-related jobs.Just click on any of the images below to view the resume example and gainaccess to our downloadable resume template and helpful tips.

2. EMCO Technologies


EMCO provides information technology solutions for small to medium-sizedbusiness enterprises. It employs about 1.500 people and prides itself on animpressively diverse workplace.Visit EMCO Technologies

4. Acadania Computer Systems, Inc.


This firm provides consulting, management, and analytics solutions for itsmedical provider partners. It employs roughly 35 people, who receivecompetitive wages and benefits.Visit Acadiana Computer Systems, Inc.

5. Metro Aviation


This technology firm provides high-quality aircraft completions andmaintenance for its customers around the world. Its more than 500 employeesenjoy solid wages, benefits, and a mission-oriented workplace culture.Visit Metro Aviation

What is Ad Network and Why Do Publishers Need One (or More)?


In a simple inventory selling process, think of an ad network as a mediatorresponsible for introducing the right impression to the right buyer. Itpartners up with publishers (supply-side) and advertisers (demand-side) tohelp them reach their ad campaign goals.Now, as the inventory exchange cycle gets complicated, the role of ad networksstarts varying. For publishers, ad networks sometimes directly sell inventory,and at other times, buy inventory from SSPs or ad exchanges and sell it for agreater profit.Most publishers are known to specialize in one particular type of ad format.Hence, publishers looking to monetize via one particular format shouldconsider ad networks.For instance, there are CPM ad networks like Criteo known to offer the bestCPM rate and then there are video ad networks like Unruly serving publisherswith the best video content.Additionally, ad networks are known to efficiently work to sell remnant adinventory. Basically, ad networks take remnant inventory from multiplepublishers, segregate them on the basis of demographics, and sell thesegmented impressions to advertisers specifically looking for similarimpressions. Doing this makes sure that the publishers’ inventory makes it tothe right advertiser in time.It is clear by now that ad networks are essential for publishers. So, we havecompiled a list of best ad networks for helping publishers to choose the onethat suits them:Whether you are a mid-sized publisher, small publisher, or a large publisher,Amazon Publisher Services has solutions for everyone. Publishers are furtherprovided with access to cloud-based solutions of header bidding, transparentmarketplace, shopping insights, and unified ad marketplace.Publishers can connect with buyers from all over the web, which cansignificantly increase their revenue. Additionally, publishers gain widerinsights regarding their users via shopping data, thereby helping them toenhance user experience. * Model: Depends on the demand partner’s model * Minimum Traffic: 5000 unique visits a day(Before going further with the list, a little self-plug.)Managed Demand. Adblock Recovery. Greater Revenue.AdPushup is a full-stack ad revenue optimization platform for publishers. Thefeatures include ad layout optimization, header bidding implementation,automated A/B testing, and adblock recovery.The ad ops team at AdPushup takes care of all the heavy lifting of tasksrelated to operations and inventory management. Additionally, they havedemand-partnership with top-tier ad networks and exchanges such as Google AdX,AppNexus, Rubicon, and OpenX, among others.AdPushup is a Google Certified Publishing Partner and trusted by 300+publishers including CNET, Deccan Chronicle, NDTV, and more.On an average, AdPushup offers a 40% revenue uplift for their publishingpartners. Get on a call with AdPushup to understand the potential of yourinventory.PopAds is a pop-under ad network that is known to be relatively faster andmore secure than others like it. It gives publishers the medium to monetizetheir website traffic with the help of high-quality pop-under ads.An advantage for publishers is that it allows on-request payments and accessto advertisers from more than 40 countries. As a result, this providespublishers with a wide scope when it comes to the choice of keywords andtargeting to effectively monetize the traffic in their niche. * Model: CPV, CPM * Minimum traffic: NoneAdcash DSP+ is an online advertising platform for both advertisers andpublishers with 10 000+ active campaigns across the world.It offers all the best-performing ad formats for both web and mobilemonetization, including pop-under, native ads, push notifications, banners,and interstitials. They have a number of tools and features that helppublishers monetize their traffic more effectively. Furthermore, theirtechnology bypasses adblockers.Publishers can expect high eCPMs, flexible payment terms, real-time stats, andsupport from them. Their experienced and multilingual account managers helppublishers take their monetization strategy to the next level. * Model: CPM, CPC, CPA Target * Minimum traffic: N/AAdsterra is a reliable ad network with Partner Care, serving over 30 billionad impressions per month worldwide. It is famous for its experienced andqualified team, unique direct traffic from all over the world, three levels ofanti-fraud protection, and a wide range of advertising formats and paymentmethods.Recently, Adsterra recorded more than 100K campaigns across 248 geographiesserving over 30 billion impressions per month.Publishers can monetize any traffic with Adsterra: desktop/mobile websitetraffic or social/mobile app traffic with Adsterra. One significant positiveaspect of this ad network is that publishers can choose from its range ofmultiple ad formats: Popunder, Social Bar (total blast!), In-Page Push,Native, Banners, VAST (Pre-Roll Video). * Models: CPC, CPM, CPI, CPA, CPL * Minimum traffic: NoneSmartyAds SSP is a media-selling network created for publishers who seekintelligent revenue optimization.Their cross-environment header-bidding wrappers (desktop, mobile, or in-app)and high-volume private marketplace deals intensify competition for inventoryand help grow publishers’ yield.They serve over 2 billion daily impressions driving the highest eCPMs, CTRs,and fill rates across all geographies which climb up to 100%.SmartyAds also offers a range of desktop and mobile ad formats viz. rewardedvideos, interstitials, native ads, and banners.Their lightweight and latency-free IOS and Android SDK enable mediation whichsends requests to a large number of ad networks and DSPs.Their partnerships with top demand partners in global monetizing geographiesbenefit publishers with highly-targeted personalized advertising with ease. * Model: CPM * Minimum traffic: NoneTrafficForce helps publishers and advertisers maximize their ad revenue byoffering various forms of online advertising. The ad network sells targetedwebsite and mobile traffic on an impression basis.Being a supply-side platform, the network helps publishers gain access to over100 demand-side partners. They follow the header bidding or open RTBtechnology to deal with traffic.The network supports ad formats like display banners, pop-under, IM floater,and in-stream video ads for publishers to leverage. * Model: CPM * Minimum traffic: NonePropellerAds supports banner ads in all standard sizes, such as 728×90,300×250, 160×600, and 120×600, apart from on-click and in-banner video adformats. Therefore, if the ads are positioned strategically, publishers canexpect CPMs as much as $1-2 for US and UK inventory.They have 70,000 active campaigns worldwide and perform manual checks toremove all unsafe and suspicious advertisers, thereby ensuring high adquality. Moreover, publishers get the benefit of a 100% monetized inventory,in-time payouts, a personal account manager, and detailed real-time reporting. * Model: CPM, CPC, CPA * Minimum traffic: NoneMedia.net serves ads from Yahoo! Bing contextual ad network, which comprises alarge pool of national and local advertisers. This ensures a 100% fill rateacross all verticals and ad formats. Some of Media.net’s publishers includeForbes, Elle, Reuters, Cosmopolitan, and CNN.The ad network supports standard IAB ad sizes and has access to high-qualityads from all major DSPs. Moreover, Media.net supports display units desktopinterstitial, in-content native, contextual ads, and mobile docked ads. * Model: CPM, CPC, CPA * Minimum traffic: NoneBanner ads, although popular, are associated with a major problem, i.e. bannerblindness, where users (consciously or subconsciously) ignore the ads becausethey are viewed as an intrusion.Infolinks gets around this problem by offering an innovative set of free-to-use and profitable ad units viz. InFold (overlay ads), InText (text linksads), InTag (tag cloud ads), InFrame (banner ads in margins and frames), andIn-Screen (smart interstitial ads).The availability of such solutions leads to better SEO, less intrusion forusers, increased relevance, and better space utilization. Infolinks generateshigh monthly revenue for over 350,000 publishers. They are known to work withthe biggest advertisers, namely Facebook, Microsoft, Amazon, and eBay.The platform is simple enough to integrate with a website and is open to anypublisher with no setup fees and no minimum page views or visitorsrequirements. * Model: CPM, CPC, CPA, CPV, CPI, Auction * Minimum traffic: NoneRevenueHits uses contextual and geo-targeted ad serving technology, whichmakes it a favorable choice in the times of GDPR. The ad network allowspublishers to monetize websites, mobile sites, add-ons, widgets, toolbar, andmore.It promises a 100% fill rate across all geographic regions. Other than displayads, the ad network lets publishers monetize their website using text ads,pop-ups, apps, widgets, XML feeds, and other custom formats. * Model: CPM, CPC, CPA, CPV, Auction * Minimum traffic: NoneAdBlade is one of those ad networks that focus on quality over quantity.Further, FoxNews, Hearst Corporation, Yahoo!, and ABC are among the 1,000 thatcomprise this ad network.AdBlade supports standard IAB units, as well as proprietary NewsBullets® unitsthat claim to deliver up to 3X better performance. * Model: CPM, CPC, Real-time bidding * Minimum traffic: 500,000 monthly impressionsUndertone specializes in providing high-impact ad formats in addition tostandard IAB formats. To clarify, formats like IAB rising stars, videoformats, and its own range of flagship display formats are designed for higheruser engagement.This is coupled with the fact that many of Undertone’s proprietary ad unitsuse the publisher’s ad inventory in non-traditional ways, thereby ensuringthat there’s no cannibalization of existing ad products.So this means that Undertone can offer CPMs that are 100%-1500% higher thantraditional display ads. * Model: CPM, CPC, CPA, CPV * Minimum traffic: 500,000 monthly impressionsThough your mileage may vary, BidVertiser is an ad network with an interestingmonetization model. In addition to earning money for each ad that is clicked,the publisher also earns additional revenue when the click leads to aconversion, i.e., sales for the advertiser.BidVertiser supports multiple ad formats including banners, skyscrapers,rectangles, and others. Also, publishers can use the provided point-and-clicktool to customize the layout of these units for matching their website’s look.Their bidding system ensures that publishers always get the highest possiblerevenue from each ad unit. Using the reporting interface, publishers caneasily monitor their ad performance, clicks, click-through rate, and the totalamount they’ve earned. * Model: CPM, CPC * Minimum traffic: NoneVibrant Media offers Better-Ads and Chrome filter-friendly ad formats such asin-text, in-image, lightbox, storyboard, mosaic, and brand canvas in additionto the standard IAB display ad units.Depending on the needs, publishers can choose to use Vibrant Media as theirprimary display ad network or can employ their native ad solutions to increaserevenue without changing their existing ad configuration.As a result, the ads are responsive and can be delivered across multipleplatforms seamlessly. * Model: CPM, CPC * Minimum traffic: NoneKnown as Oath the advertising company until January 2019, Verizon Mediaprovides publishers with access to advertisers and ad server technologysolutions; currently serving over 1000 direct publishers.Their solutions allow publishers to choose from header bidding solutions totraditional publisher waterfall setup to attain premium demand for adinventories. In addition, publishers are offered brand safety controls andseamlessly integrable tools to manage ad inventory.The ad formats they support include a display, mobile, native, and video adinventories. * Model: CPM, CPC, CPA * Minimum traffic: 300,000 monthly impressionsEpom Market is a cross-platform ad network associated with leading advertisersand publishers in over 40 countries across 15 verticals. Subsequently, the adnetwork serves 13 billion ad impressions and reaches an audience of 320million unique monthly visitors per month.It offers category-targeted, mobile, and local ads to ensure better usertargeting, which leads to higher eCPM rates. In addition to standard bannerads, Epom also supports footer, in-text, and mobile-specific ad units. * Model: CPM, CPC, CPA, Auction * Minimum traffic: 500,000 monthly impressionsExponential, formerly called Tribal Fusion, is an ad network known for itsquality of CPMs ads. The ad network offers high-impact ads such as rising starand pre-roll ads. A 55% revenue share belongs to the publisher.Exponential is very cautious about partnering with publisher websites and ison the lookout for publishers who maintain a professional and attractivewebsite layout/design. Moreover, they recommend publishers to keep relevant,highly-targeted, and updated content in order to partner with the Exponentialad network. * Model: CPM, CPC, CPA * Minimum traffic: 500,000 unique users per monthPropel Media, unarguably, is the best CPV/PPV (cost per view/pay per view) adnetwork known for reaching a high-intent audience. They specialize in reachingthe audience through contextual text-links and display ads.The ad network is known for its cooperative after-sales support and easy-to-use interface to optimize ads in a matter of seconds. The interface issupported by visual analytics to allow easy monitoring of trends and featuresto enable easy editing of the campaigns. * Model: CPV, /PPV * Minimum traffic: NoneAdMaven is called the best pop-under ad network for publishers. However, thenetwork also supports mainstream display ads including banner, lightbox,interstitial, and slider ads. They serve hundreds of millions of adimpressions in about 200 countries.The bandwidth of their reach and impression gives advertisers a wide range ofoptions to explore geotargeting. Their well-constructed and structured real-time bidding system also helps in precise targeting.Currently, AdMaven has a publisher base of 25,000 who are monetizing theirsites with them. * Model: CPA, CPI, CPL, CPC, CPM * Minimum traffic: NoneClickAdu is a digital advertising network to maximize the revenue forpublishers. They serve over 2.5 billion impressions daily with an active baseof 2000 publishers and 15,000 campaigns.In addition, the ad network offers high CPMs based in more than 240 countrieswith the assurance of a 100% ad fill rate. The most common ad formats theyoffer are pop-up ads, video, and pre-roll ads.Above all, the ad network is soon going to serve display banner ads also whichcould deliver a decent CPM-based model for publishers. * Model: CPM * Minimum traffic: NoneHillTopAds is a great ad network for publishers running medium- or high-traffic websites. They are popular for their anti-ad blocker technology tohelp publishers save the revenue often lost due to ad blockers deployed byusers.Their modern yet simple interface is easy for both intermediate andexperienced publishers. And, the ad network allows publishers to submit morethan one website for monetization. * Model: CPA, CPM, CPC * Minimum traffic: NoneEMX, formerly called bRealTime, is an ad network that caters to bothpublishers and advertisers. But, what separates EMX from other ad networks isthat it offers fixed CPM pricing units.The network is able to monetize publisher inventory across all geographies,especially helping the publishers who focus on traffic from multiplegeographies apart from only tier-1 locations like US, UK, Canada, etc.Their Biddr Connect feature helps publishers get advertisers’ demand from aglobal audience. * Model: CPM * Minimum traffic: 30,000 unique users per month

Conclusion


The choice is wide when it comes to ad networks, which means that everypublisher can find their ideal solution. Publishers need to take intoconsideration their requirements and then make a decision regarding an adnetwork, or an assortment of ad networks.This list has solutions for all kinds of publishers, whether they are small-sized, large-sized, or in need of simple services. The right ad network canhelp publishers monetize their websites efficiently. We advise them to gothrough trials for some options before setting on to an ad network.

Frequently Asked Questions:


1. What is Ad Network?Ad networks are known to efficiently work to sell remnant ad inventory.Basically, ad networks take remnant inventory from multiple publishers,segregate them on the basis of demographics, and sell the segmentedimpressions to advertisers specifically looking for similar impressions.2. Which ad network pays the most?Some of the best paying ad networks include: AdSense Media.net. Adcash BuySellAds Propeller Ads3. Why do publishers work with ad networks?Publishers work with Ad Networks to find opportunities to sell inventory thatthey are unable to sell through direct sales. Unsold inventory results in lossof revenue for the publisher. * * *5 Best Technology Companies in OrlandoFor tech workers who have been left on the unemployment rolls due to thisyear’s COVID shutdowns, there have been precious few opportunities to rejointhe workforce. Many of those workers live in areas where government mandateshave stifled their ability to locate a new job. Fortunately, however, many ofthose workers can get around those restrictions by relocating to a new city orstate. And the good news is that cities like Orlando may have just the jobsthey need.Orlando, Florida is home to many exciting attractions and tourist sites. Inaddition, though, it is also home to a thriving, innovative technologyindustry. As a result, there may be a tech company in Orlando that couldbenefit from your skills. To help you narrow your search for a job in thatarea, we have compiled a list of the best technology companies in Orlando. Youcan use this list to create your own list of target companies to apply to fora more efficient job search. 1. Fattmerchant 2. PlanSource 3. TLC Engineering for Architecture 4. CollaborateMD 5. Q4 ServicesAlso, be sure to check out these sample resumes for technology-related jobs.Just click on any of the images below to view the resume example and gainaccess to our downloadable resume template and helpful tips.

1. Fattmerchant


This company is a revolutionary provider of payment technology that manyemployees say embodies the tech industry’s startup culture. Employees havereportedly given the company high marks for its compensation and workplaceenvironment.Visit Fattmerchant

3. TLC Engineering for Architecture


TLC Engineering is a major Orlando engineering firm that designs projects forclients around the globe. The company strives to provide a variety of career-advancement opportunities for its employees, as well as an engaging, enjoyablework environment.Visit TLC Engineering for Architecture

3. Park City Group


This small tech firm provides software-as-a-service for retailers andsuppliers that optimizes inventory control and operational efficiency. Thecompany’s employees receive industry-standard compensation and benefits.Visit Park City Group

4. Evans & Sutherland


Evans & Sutherland is a computer technology company that provides productsused in planetariums and other digital projection environments. Thecompany’s 275 employees receive generous compensation, benefits, and careergrowth opportunities.Visit Evans & Sutherland

5. Nelson Laboratories


Nelson Laboratories is a major testing lab that provides advice and testsolutions for companies in the medical device, biologics, and pharmaceuticalfields. It employs about 580 people, who enjoy industry-competitive salariesand benefits.Visit Nelson LaboratoriesSummaryIn addition to these five firms, Salt Lake City is home to a wide variety ofother exciting technology companies. That has helped to make the city’s techsector one of the strongest and most durable industries in the area. Thatindustry strength should help to ensure that there are plenty of potentialemployment opportunities for anyone willing to move to that area of Utah.Good luck with your job search!

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