Gymshark unconventional marketing model



Gymshark — unconventional marketing model


Founder/s: Ben Francis Founded year: 2012 Funding: £214.7MGymshark, a sports clothing company based in Solihull is one of the latestBritish startups to attain the unicorn status. In August this year, thecompany that has built a brand via social media influencers ranging fromYouTube fitness gurus and Instagram bodybuilders raised $200M (nearly £150M)funding from General Athletic. Eventually, its valuation is over $1B (nearly£0.75B) despite its unconventional marketing model.It is surprising to see the sports clothing brand get the unicorn badgedespite the ongoing pandemic crisis, all thanks to its cutting-edge technologythat promotes not only working out but also using the right fitnesssupplements. Gymshark continues its lean approach that rejects the high-streetretail model for an entirely online store. While the old-school model isobsessed with having many products in the store, this company believes in theconcept of less is more and has only simple products on its online store.Especially during the COVID-19, many high-street brands all over the world hadto close either temporarily or permanently due to accumulating losses in theirrevenue. On the contrary. Gymshark’s revenue has increased and continues togrow.Picture credits: Gousto

Gousto — unicorn after lockdown surge


Founder/s: James Carter, Timo Boldt Founded year: 2012 Funding: £170MGousto, a London-based online meal-kit manufacturer and retailer is anotheramazing UK-based company to get the unicorn badge in 2020. The recipe boxstartup backed by Joe Wicks, a body coach secured £25M equity funding fromexisting investors BGF and Perwyn taking its valuation over $1M (nearly£0.75B).Popularly known as the ‘Spotify of food’, Gousto has become a unicorn duringthe lockdown imposed due to the COVID-19 pandemic. When everyone was stuck athome and millions of people were working from home during the past few months,Gousto has helped them by providing meal kits that are ready to cook or readyeat, thereby saving their valuable time in preparing meals.Timo Boldt, Founder & CEO of Gousto commented: “Achieving tech unicorn statusand joining the ranks of those elite companies that have attained a billion-dollar valuation is a proud moment for the entire Gousto team and all of ourshareholders but we are still only just getting started. The marketopportunity ahead of us is vast, as changes in consumer behaviour drivepermanent change through the entire grocery market.”Picture credits: Arrival

Opus 2 International


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Access Solicitor


Access Solicitor is a directory for legal professionals to promote themselvesand increase their online exposure, and a free resource.Crunchbase | Website | Twitter | Facebook | Linkedin* * *

Gungho Marketing


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Speakserve (trading as Babl)


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Vision Legal Services


Vision Legal Services is a range of bespoke services to facilitate investmentsCrunchbase | Website | Twitter | Facebook | Linkedin* * *

Opus 2 International


Opus 2 provides litigation and court reporting services from locations onthree continents.Crunchbase | Website | Twitter | Facebook | Linkedin* * *

Access Solicitor


Access Solicitor is a directory for legal professionals to promote themselvesand increase their online exposure, and a free resource.Crunchbase | Website | Twitter | Facebook | Linkedin* * *

Gungho Marketing


Helping RegTech companies grow global pipeline & revenues with well qualifiedappointment setting activityCrunchbase | Website | Twitter | Facebook | Linkedin* * *

Speakserve (trading as Babl)


A Cloud, SaaS Secure Video, Audio meeting and Events business using our ownproprietary technology.Crunchbase | Website | Twitter | Facebook | Linkedin* * *

Case Law Search


Case Law Search is to provide you with a high quality research tool.Crunchbase | Website | Twitter | Facebook | Linkedin* * *

Vision Legal Services


Vision Legal Services is a range of bespoke services to facilitate investmentsCrunchbase | Website | Twitter | Facebook | Linkedin* * *

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