Talent biggest draw for companies relocating to TX

Talent biggest draw for companies relocating to TX

AUSTIN, Texas — It’s no secret that Texas is growing, especially when itcomes to business tech in particular. This year is on pace to double thenumber of companies that relocated to the Lone Star State in 2020, with morethan half of those businesses setting up shop in the Austin area in 2021.For newly relocated company, Markaaz, the decision to move operations toAustin was all about the people, in more ways than just one.Hany Fam, founder and CEO of Markaaz, has lived all over the world whileworking for several Fortune 500 companies. Most recently, Fam was living inLos Angeles, where he launched Markaaz, the world’s first online directoryof pre-verified small and medium businesses. It intends to have more than 300million businesses listed by the end of 2021.“Businesses want to know that they’re dealing with other legitimatebusinesses,” said Fam. “A lot of businesses get asked to pay for goods andservices upfront, and they never know whether they’re going to get the goodsor services.”About a month ago, Fam’s start-up relocated to a shared workspace in EastAustin, with the vision of either leasing or building a more permanent spaceto accommodate their expected growth from a staff of just 20 to nearly 70 bythe end of the year.“We really picked Austin for a couple of reasons,” said Fam. “This is aneasy city to integrate into. I mean people are really friendly, reallywelcoming.”While lower corporate taxes, less regulation and cost of living were certainlyenticing, it was the people, and availability of them, that was the big draw.Ed Curtis, founder and CEO of Y Texas – a consulting firm that assistscompanies relocating to the state – says the influx of new residents and theinflux of new business are playing off of each other.“People are moving here for jobs and opportunity. They have skillsfortunately,” said Curtis. “Companies are moving here to find the peoplethat have the jobs, that can fill their jobs – and the combination of thosetwo is making it a mad rush into the state.”Curtis says more recently, the relocation of business to Texas from abroad hasbeen a case of following the leader. Many are smaller and medium-sizedcompanies looking to chase down the business of big tech players, like Teslaand Oracle, both expanding rapidly in Austin.“The companies that are moving here to get closer to Oracle, to get closerto these big companies are where most of the jobs are coming from. And thesetech jobs are far and wide throughout the state,” said Curtis, who commentedthat the Dallas-Fort Worth area has also seen several new tech companies movein.As with any area experiencing seismic growth, there comes challenges. Fam saidit’s clear that traffic in Austin, despite the pandemic, is still going tobe an issue. The city’s housing shortage is also very evident to him aswell.“Right now homes, from what we’re hearing because we’re moving ourpeople here, are selling for between 30-40% over asking, within the first twodays that they’re on market,” said Fam. “That’s a problem.”The housing shortage isn’t a big enough problem for Fam to have changed hismind about relocating his business to Texas’ Capital city. However Famworries about the day when what’s happening to the housing market in Austin,happens to the city’s labor market.“The labor force here and the pipeline of skilled labor is one of the keythings that’s going to matter here,” commented Fam.Fam said he uprooted his company because of a lack of quality and affordabletalent back in California. Just as pioneers moved west across the UnitedStates for opportunity, Fam said there’s a “caravan of companies” makingthe opposite haul, and the stopping point right now is Austin.If the talent pool were to become too small, making for what Fam calls“California-style employment demands” becoming the norm in Austin, thatcaravan will simply continue on elsewhere.How Tech Companies have Managed to Stay Relevant during COVID-19COVID-19 has redefined what we previously deemed as normal in all aspects ofour lives. It has thrusted digital transformation to the forefront of thebusiness arena and shown that if you cannot innovate and adapt to this newnorm, then the end is imminent.How consumers engage with businesses has also changed dramatically over thelast few months, with technology and digital processes being more prevalentthan ever. Companies that have been innovative, have made their products andservices readily available, and could easily adapt to digital transformationstood a better chance of succeeding. Technology companies are a prime exampleof this, and they are well positioned to thrive in this new norm.Keeping up with the timesThe tech companies that continued to thrive throughout the pandemic are thosethat were poised for change. With consumers being home and already engaging inthe digital space, whether it be for leisure or business, it was easy for techcompanies such as Amazon, Facebook, Microsoft (with collaborative software)and Netflix to have a big financial and social impact.The result of this impact was driven by the services offered by these techcompanies, as it was what consumers wanted and needed, thanks to the newreality created by COVID-19.The repositioning of some of these companies was integral to their success,along with the use of eCommerce, collaboration with competitors, as well asthinking outside the box.A great example of this was Amazon. Even though the company’s business modelis based on eCommerce, they still had to make a slight pivot when the pandemichit. Amazon has never really done well in terms of food sales but by changingtheir business model to suit the needs of quarantined consumers, their salesskyrocketed.Unfortunately, not all tech companies thrived during these times, mainlybecause their services were in opposition to COVID-19 lockdown regulations.Some examples here are tech companies associated with the tourism andtransport industries.It is important that small businesses learn from these tech companies, thegood and the bad lessons, as they have mapped out the blueprint of continuingto forge ahead even through adversity.Survival, rather than growth, is at the forefront during a pandemic. And for abusiness to survive it is important to safeguard your business’ culture andreassure employees and customers of a better tomorrow while still making thepivotal shift to adapt to the times. Should a business reposition its toolsand skills correctly, surviving undoubtedly turns into thriving.Weathering the storm and where toMoving forward, it is paramount for businesses to understand the importance ofdigital transformation. By leveraging technologies such as the cloud and otherremote working tools, businesses will continue to evolve and thus stayrelevant.Most of us take for granted how Zoom, Google Hangout and Microsoft Teams keptus in touch with the working world. Although they have always existed, theywere underutilised and can be said to have been the best tech innovationsduring this COVID-19 period. These applications gave businesses theopportunity to continue to connect and function in a world that had come to astandstill.Tech companies have always been a step ahead because of their alreadydigitised systems. The future is digital, is your business ready to embraceit?By Thibault Dousson, GM at Lenovo Southern AfricaLargest Companies In San Antonio 2021It’s no secret Texas is quickly becoming one of the nation’s largest techregions. While most people think of Austin, Dallas and even Houston as thestate’s hottest tech hubs, it turns out San Antonio has its own growingcommunity of tech companies and startups. The city’s tech competitors hailfrom a wide range of sectors, from cybersecurity and edtech to healthtech andbusiness management.Although San Antonio boasts a relatively new startup ecosystem, the city ishome to many established industry movers and shakers. From financial servicesgiant USAA to tech leader Rackspace Technology, numerous large companies areheadquartered throughout “Alamo City.” Whether they’re helping businessesboost digital transformation or changing the way companies connect withconsumers, San Antonio’s business rulers are undoubtedly redefining a broadrange of industries.Check out 15 of the largest companies in San Antonio shaping Texas’ businesslandscape.

Largest Companies in San Antonio You Should Know

1. USAA 2. Rackspace Technology 3. Visionworks 4. TaskUs 5. Harland Clarke 6. H-E-B 7. Harte Hanks 8. Valero EnergyUSAA

Frost Bank

Founded: 1868Number of employees: 3,000+What they do: Frost Bank offers banking, investment and insurance services toboth individuals and businesses throughout Texas. The company focuses heavilyon banking technology, offering an app for simple deposits and money transfersas well as an online portal that allows businesses to manage their cash flow.The company’s main services include loans and financing, public finance, trustand estate planning, personal loans, and checking and savings.Rackspace Technology

Rackspace Technology

Founded: 1998Number of employees: 7,500+What they do: Rackspace Technology aims to accelerate the value of the cloudduring each phase of digital transformation. The company manages businesses’apps, data, security and multiple clouds so they can adopt new technologiesand maximize their IT investments. Rackspace Technology serves clients from awide range of industries including healthcare, financial services andhospitality.Visionworks


Founded: 1984Number of employees: 2,500+What they do: Visionworks is an optical retailer that sells a variety ofdesigner brand eyewear. The company offers a broad assortment of lenses,frames, sunglasses, contact lenses and accessories from brands such as VeraBradley, Calvin Klein and Draper James. Visionworks also provides eye examappointments and accepts most major insurance plans.Harland Clarke

Harland Clarke

Founded: 1923Number of employees: 2,100+What they do: Harland Clarke offers a broad range of customer engagementsolutions. Their specialties include acquisition services, promotionalproducts, direct mail programs, customer insight, online advertising andconversion support. Harland Clarke ultimately aims to help its clients acquirecustomers, grow check revenue, increase product usage, retain and engagecustomers, and enhance customer service.TaskUs


Founded: 2008Number of employees: 7,700+What they do: TaskUs specializes in delivering cloud-based digital customerservices. The company employs strategy, business process optimization andcloud technology to help companies drive their customer experiences. Theirclients include GoodRx, Yext and Turo. Besides their San Antonio headquarters,TaskUs has offices in Latin America, Europe and Asia.Harte Hanks

Harte Hanks

Founded: 1923Number of employees: 3,800+What they do: Harte Hanks calls itself a “modern behavioral marketing company”that aims to help brands connect with consumers through data-driven insights.The company’s capabilities include customer analysis, brand strategy, CXmapping, digital ecosystem development and content moderation. Harte Hanks’client base spans a variety of industries such as healthcare, tech andentertainment.More From San Antonio5 Agencies in San Antonio Mastering The Science ofCreative AdvertisingH-E-B


Founded: 1905Number of employees: 20,300+What they do: H-E-B operates over 300 supermarkets, superstores and gourmetmarkets throughout Texas. In addition to its grocery stores, the company ownsa variety of local restaurants including True Texas BBQ and South Flo Pizza.H-E-B’s stores can be found in Austin, San Antonio, Corpus Christi and the RioGrande Valley.Valero Energy

Valero Energy

Founded: 1980Number of employees: 8,000+What they do: Valero Energy manufactures and markets transportation fuels andother petrochemical products. The company also focuses heavily on producinglow-carbon renewable fuel at plants across the country. Valero Energy’spetroleum refineries are based throughout the U.S., Canada, the United Kingdomand Ireland.SWBC


Founded: 1976Number of employees: 1,500+What they do: SWBC offers a broad range of insurance, mortgage and investmentservices to individuals, businesses and financial institutions. Their focusareas include life insurance, wealth management, fixed-income trading, payrollservices, asset recovery and mortgage lending. SWBC boasts offices nationwideand offers its services in all 50 U.S. states.Sirius Computer Solutions

Sirius Computer Solutions

Founded: 1980Number of employees: 2,600+What they do: Sirius Computer Solutions is an IT solutions provider thatserves companies across the country. The company’s specialties includebusiness continuity, end-user computing, application integration, blockchain,digital transformation and DevOps automation. Sirius Computer Solutions hasworked with organizations from a variety of industries including healthcare,education and retail.NuStar Energy

NuStar Energy

Founded: 2001Number of employees: 1,300+What they do: NuStar Energy stores and distributes crude oil, refined productsand specialty liquids at facilities nationwide. Currently, the company holdsmore than 8,000 miles of pipeline and 87 terminal and storage facilities.NuStar Energy operates in a variety of countries including Canada, Mexico, theNetherlands and Turkey.Security Service Federal Credit Union

Security Service Federal Credit Union

Founded: 1956Number of employees: 1,100+What they do: Security Service Federal Credit Union is dedicated to providingaffordable financial products and services to both individuals and businesses.The company offers checking and savings, personal loans, business creditcards, cash management and business savings. Security Service Federal CreditUnion is located throughout Texas, Colorado and Utah.CPS Energy

CPS Energy

Founded: 1942Number of employees: 1,800+What they do: CPS Energy is a natural gas and electric company that servescustomers throughout the San Antonio area. The company offers both residentialand commercial customers access to solar energy in addition to its traditionalservices. CPS Energy partners with Big Sun Community Solar, which givescustomers access to tax credit and helps them lower their monthly electricbill.Vantage Bank Texas

Vantage Bank Texas

Founded: 1923Number of employees: 300+What they do: Vantage Bank Texas is a community bank that serves small andmedium-sized businesses. Their services include business checking, commercialand industrial real estate loans, personal banking, mortgage lending andbusiness cash management. In addition to its San Antonio headquarters, VantageBank Texas boasts offices in several cities including Fort Worth, Laredo andEl Paso.Up NextHistory and Horizons: 5 Marketing Agencies in San Antonio to Watch

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